Improving AOV with Smart Cross-Sells

Boosting basket value through intelligent product recommendations and context-aware merchandising.

Our Work

Project Type

Merchandising Strategy

Services

Grow

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Product Recommendations, Basket Logic

The Challenge

The client wanted to increase average order value by encouraging customers to add complementary products to their baskets.

Our Approach

We introduced smart cross-sell logic and strategically placed product suggestions throughout the browsing and checkout experience.

The Results

- Higher average basket size - Cross-sell items became top-selling SKUs - Increased conversion on related accessories

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL