Improving AOV with Smart Cross-Sells
Boosting basket value through intelligent product recommendations and context-aware merchandising.
Our Work
Project Type
Merchandising Strategy
Services
Grow
Sector
Retail & Gifting
B2C
Platform
Adobe Commerce
Tech Stack
Product Recommendations, Basket Logic
The Challenge
The client wanted to increase average order value by encouraging customers to add complementary products to their baskets.
Our Approach
We introduced smart cross-sell logic and strategically placed product suggestions throughout the browsing and checkout experience.
The Results
- Higher average basket size - Cross-sell items became top-selling SKUs - Increased conversion on related accessories
