Adding Purpose to Checkout with Charity Donations

Integrating micro-donations into the checkout flow to support good causes without disrupting the customer journey.

Adding Purpose to Checkout with Charity Donations

Integrating micro-donations into the checkout flow to support good causes without disrupting the customer journey.

Project Type

Checkout Experience

Services

Build

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Pennies API Integration, Custom Checkout UI

Clients

Adding Purpose to Checkout with Charity Donations

The Challenge

The business wanted to give customers a seamless way to support charitable causes at checkout without disrupting conversion.

Our Approach

We integrated with the Pennies donation platform, allowing customers to round up and donate in a single tap, without leaving the journey.

The Results

- High engagement with micro-donations - No impact on checkout conversion rate - Enhanced brand perception and community value

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

Learn More

Learn More

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