Adding Purpose to Checkout with Charity Donations
Integrating micro-donations into the checkout flow to support good causes without disrupting the customer journey.
Our Work
Project Type
Checkout Experience
Services
Build
Sector
Retail & Gifting
B2C
Platform
Adobe Commerce
Tech Stack
Pennies API Integration, Custom Checkout UI
The Challenge
The business wanted to give customers a seamless way to support charitable causes at checkout without disrupting conversion.
Our Approach
We integrated with the Pennies donation platform, allowing customers to round up and donate in a single tap, without leaving the journey.
The Results
- High engagement with micro-donations - No impact on checkout conversion rate - Enhanced brand perception and community value
