Adding Purpose to Checkout with Charity Donations

Integrating micro-donations into the checkout flow to support good causes without disrupting the customer journey.

Our Work

Project Type

Checkout Experience

Services

Build

Sector

Retail & Gifting

B2C

Platform

Adobe Commerce

Tech Stack

Pennies API Integration, Custom Checkout UI

The Challenge

The business wanted to give customers a seamless way to support charitable causes at checkout without disrupting conversion.

Our Approach

We integrated with the Pennies donation platform, allowing customers to round up and donate in a single tap, without leaving the journey.

The Results

- High engagement with micro-donations - No impact on checkout conversion rate - Enhanced brand perception and community value

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL