eCommerce Built to Evolve.

The Magento and Adobe Commerce agency for brands ready to scale.

For brands who’ve outgrown their agency, their roadmap or their platform. Less firefighting. More forward motion. eCommerce eEvolved.

Our Ethos: eCommerce eEvolution

Map the Mission.
Engineer the Evolution.

GENE goes beyond delivering projects. We help businesses evolve.
GENE goes beyond delivering projects. We help businesses evolve.

Our proprietary eEvo Model™ gives fast-moving eCommerce teams a clear understanding of where they are now, and what’s slowing them down. It’s a practical, strategic framework that helps you align ambition with action, strategy with delivery, and platform with business goals.

eEvolution isn’t necessarily about one big rebuild. It’s about making better decisions, more often, and having the structure to support them. This is how we help you move faster, with fewer wrong turns.
This is how we build Level 5 eCommerce.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow exceptional eCommerce.

eCommerce evolution doesn’t come from cobbled-together fixes or pointlessly pretty UX. It comes from structure, reliability and the confidence to move fast. Explore our three core service pillars:

Build

Built for Now. Engineered for What's Next.

Platform rethinks. Complex migrations. Frontends that fly. We create scalable Adobe Commerce foundations that serve strategy, not slow it down.

Build

Built for Now. Engineered for What's Next.

Platform rethinks. Complex migrations. Frontends that fly. We create scalable Adobe Commerce foundations that serve strategy, not slow it down.

Build

Built for Now. Engineered for What's Next.

Platform rethinks. Complex migrations. Frontends that fly. We create scalable Adobe Commerce foundations that serve strategy, not slow it down.

Run

The Agency Model is Broken. We Fixed It.

Unlimited Support. Seamless patching. Proactive performance. We look after your site like it’s our own, so you can stop firefighting and start focusing.

Run

The Agency Model is Broken. We Fixed It.

Unlimited Support. Seamless patching. Proactive performance. We look after your site like it’s our own, so you can stop firefighting and start focusing.

Run

The Agency Model is Broken. We Fixed It.

Unlimited Support. Seamless patching. Proactive performance. We look after your site like it’s our own, so you can stop firefighting and start focusing.

Grow

Stop Settling. Start Scaling.

From CRO and UX to experimentation, testing, and strategy - we bring the tools and teams that help you turn investment into improvement.

Grow

Stop Settling. Start Scaling.

From CRO and UX to experimentation, testing, and strategy - we bring the tools and teams that help you turn investment into improvement.

Grow

Stop Settling. Start Scaling.

From CRO and UX to experimentation, testing, and strategy - we bring the tools and teams that help you turn investment into improvement.

Built By Engineers.
Designed for Growth.
Trusted by Leaders.

We’re not generalists.
We don’t do Shopify.
We don't sell 6-week builds.

We specialise in Adobe Commerce and Magento Open Source. It’s what we’ve done since 2013. From checkout innovation to global rollouts, complex B2B to composable front ends - we build the infrastructure that lets your business thrive.

And we’ve been trusted by brands like PayPal, Krispy Kreme, Party Delights, Vivactive, OKA, and Holcimto do just that.

Ready to Move?

No buzzwords. No bloated discovery phases. No drama. You know there’s a better way. So do we.
eCommerce evolution starts here.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL