Mastering the Friction-Free Checkout Experience

In the fast-paced world of online shopping, a massive 70% of users ditch their carts when it’s time to check out.

Enter digital wallets like Apple Pay, Google Pay, and PayPal, the game-changers set to elevate conversions. By seamlessly integrating these digital wallets, retailers unlock a smoother checkout experience, boosting conversion rates on mobile devices. The magic? Cutting the average 80 touches during checkout down to just 2, thanks to the convenience and security offered.

But here’s the shocker: 53% of the top 250 UK online retailers miss out on instant checkouts. We’re talking about placing digital wallets strategically at the beginning of the checkout process, allowing customers to skip the usual flow and fast-track their purchase.

Why the hesitation? We asked over 30 retailers. The common culprits: Payment Service Providers not syncing smoothly with digital wallets and the perceived challenges of the cost, complexity, and risk tied to checkout changes.

Get ready to unravel the checkout revolution and discover how digital wallets are reshaping e-commerce. It’s not just a trend; it’s a transformative force. Ready to join the journey? 

Enter GENE – here to break barriers and redefine the checkout game.

The most common reason cited for not including instant checkouts was that the cost, complexity and risk of changing checkouts was too great. At GENE we want to remove that obstacle. Our mission is clear: increase conversion rates for merchants and deliver superior experiences for customers. How? Brace yourself for a checkout like no other.

Unveiling our revolutionary solution – a Headless, Open-Source, and developer-friendly checkout framework. Our objective? Empowering retailers, agencies, and developers with a versatile toolkit to quickly enhance conversion rates.

At GENE, our clients have witnessed a game-changing boost in mobile conversion rates – a solid 8% to 15% upswing – just by embracing instant checkouts.

Picture this: instant checkouts not only simplify the entire checkout process but also give customers a snappy, convenient option to wrap up their purchases. It’s the secret sauce to streamline the process and keep those conversions rolling in.

And here’s the kicker: Embracing digital wallets right out of the gate in the checkout journey ensures customers ride the wave of a seamless and efficient experience. The result? A surefire recipe for cranking up those conversion rates.

Now, let’s reflect on the strides we’ve made with our checkout framework for our clients:

OKA: Replacing the clunky core checkout, the introduction of the lightning-fast GENE Checkout significantly enhanced OKA’s checkout UX. The addition of a new seamless navigation, express checkout options and cross sell functionality resulted in a 15% improvement in checkout conversion during peak trading 2023. Check out the full case study HERE.

Party Delights: Swift, mobile-optimised, and, oh…headless!

Party Delights presented us with quite the challenge in their checkout process, involving intricate scenarios like calculating helium needs for basket balloons and managing nominated day deliveries.

Enter our GENE Checkout framework – a marvel of composable architecture and laser-focused mobile optimization. We crafted a checkout that not only loads at warp speed but is also effortlessly user-friendly. Plus, we decked it out with all the major mobile wallet payment options you can imagine. Check out the full case study HERE. 

Ready to transform your checkout into a conversion powerhouse? Let’s chat and supercharge your payment experience!