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We built a custom skateboard builder so that customers can combine various elements for a complete skateboard purchase. Built on ReactJS for quick data transfer between the front and back end, the builder is enjoyable to use and useful to browse SkateHut ’s catalogue.
This headless build includes logic compatibility to ensure only appropriate products are combined, as well as an admin area to adapt the logic as new products come in.
We introduced some optimisations to the PDP, including zoom, allowing users to explore textures and detail, in order to improve conversion rates and decrease returns. Do those shoes look fantastic, or what?
Product description pages (PDP) are the final moment of truth for the shopper: to buy, or not to buy
When designing a new PDP for Tommee Tippee, we implemented hero pictures, alongside smaller thumbnails that users can expand on. This enables users to really explore the product from different angles and make a solid decision before adding the basket. And if they do buy it, they’re less likely to return it. More margins, more profit (!)
In addition to pictures and thumbnails, short descriptions and key info such as shipping estimates, we implemented recommendations in the form of “Frequently Bought Together”, helping parents explore items they didn’t know they needed.
Product cards are very useful for Tommee Tippee’s customers, as baby products are very considered, often technical purchases.
Product cards for Tommee Tippee now feature all the useful bits, such as key product benefits, technical information, shipping information, video, product-specific Trustpilot reviews, Q & A, and links to their customer service team. Now, users have all the information they need to carry on with their purchase or continue shopping for alternatives. Neat!
Bundling is a fantastic feature for new parents, who are often learning about all the things they didn’t know they needed when raising their first child. By implementing product bundling, Tommee Tippee can curate product bundles that suit particular use cases such as “sleeping”, “feeding” or “nursery prep”. They can also make great gifts!
Product description pages for bundles also allow users to select different variants for each individual product, such as size or colour. And, did you know yellow and green are the most popular baby colours (after blue and pink)?
With a centenary tradition in making iconic garments sought by fans of understated fashion, a key opportunity for Sunspel is cross-selling into other, high-value lines such as knitwear, coats and trousers.
To seize this opportunity, we emphasised hero category pages such as menswear using Magento’s native Page Builder content tool, which analytics data showed to be a key page for new customers and organic traffic. The redesign of this page aims to offer customers a curated selection of bestselling products in key categories, as well as offering an at-a-glance look of merchandised outfits to encourage customers to discover the full collection, ideal for browsers and those newer to the brand.
Sunspel is known for its elegant and timeless design that advocates the highest quality products and fabrics. To thread this brand promise into the website all the way through to checkout, we dressed Sunspel’s PDP to impress.
We wanted to include all the important elements for users to explore each garment in depth. From beautiful hero pictures dominating the viewport, to description, fabric information and the all-important delivery and returns information.
Below the fold, users can learn about the rich history of Sunspel T-Shirt making. Did you know Sunspel was producing some of the early T-Shirts in the early 1900s? When you spend over a century perfecting your craft, you want your customers to know!
If there’s anything that Krispy Kreme’s customers enjoy almost as much as the doughnuts themselves, it’s the experience of “choosing your own dozen”. We wanted to bring this key brand moment to the online experience, so that people could build their dozen in a way that was both easy, and fun.
We designed and developed a drag and drop doughnut builder. Users can look through available doughnuts and drop them into a box before moving to checkout. We tested the experience with users, who loved the high-res imagery of doughnuts and the intuitive feel of the builder.
Account area design is crucial for ecommerce businesses with subscriptions, as customers need to access their orders, adjust their subscriptions and skip orders, amongst other things.
Our research shows that whilst the storefront is key to conversion, account area design has a huge bearing on customer satisfaction and loyalty.
We designed the account area with a minimal approach, concentrating on key features such as bringing forward or skipping next deliveries. If customers don’t have subscriptions active, promotional banners display featuring subscription benefits.
To ensure customers don’t lose track of of the product range, we implemented Quick Buy functionality, taking the user to a product description page (PDP) modal whilst staying in the product listing page (PLP).
This is not only more convenient for users, it can also help increasing AOV by enabling users to consider more products before they go deeper into the basket and checkout steps.
As customers come to Drake’s site, they’re looking to browse and be inspired as much as they are looking to purchase. To cater for these moments, Drake’s weaves content and commerce together in inspiring lookbooks and other editorial content, offering customers alternative journeys to the traditional category > product > checkout.
To accommodate these editorial-based user journeys, we implemented a Mega Menu to nest subcategories, so that categories such as “shirts”, “ties” and “clothing” can have their own subsections for curated collections or branded collections.
This little UX touch helped us improve the depth of customer visits and their exposure to the range. Fab!
Drake’s handcrafts legendary shirts in the UK to exacting standards. Customers love their elegant cuffs and collars, fine stitching and luxurious mother-of-pearl buttons.
To recreate the luxurious experience of visiting a Drake’s shop and enjoying a Made To Order experience, we built a “Tailor your own shirt” style PDP, with plenty configurables so that customers can choose sizes, cloth, collar and cuff styles, pocket and pleas, and their own initials. OMG!
Product builders like this are fantastic to give customers satisfying personalised shopping experiences and create word of mouth.
The ability to zoom on product images on the Product Description Page is a straightforward implementation but can make a good impact on customer experience.
Firstly, it improves both customer satisfaction and conversion, as customers are able to better assess the detail and quality of the garments. This is particularly important for high-end fashion brands.
Secondly, it reduces surprises when the customer receives the order, which directly decreases expensive and inconvenient customer returns.
Users on Product Listing Pages (PLPs) are showing a medium level of intent and are trying to quickly compare products that fit their search criteria.
To help users assess the inventory, we connected each product to two pieces of dynamic information: whether the items was in stock, and what was the monthly payment for items available with financing.
This made the PLPs a lot more useful for users and decreased the back-and-forth between PLPs and PDPs.
Product Description Pages are the final moment of truth for the shopper before they put the items on their basket…or they don’t.
It’s important to display all the relevant information, which in the case of Harts of Stur included location-aware delivery information with a countdown, financing information powered by PayPal Credit, user-friendly icons relating to product attributes, and a call to action to Compare, Share or Add to Wishlist.
Now, this is a PDP that leaves nothing for the imagination!
Harts of Stur sell high-quality cookware and kitchen electrics, often big-ticket items with complex technical specs.
These items are not purchased impulsively, given not just their high price tag, but also the high stakes of the decision. After all, a good espresso machine can change your life! And when you’re passionate about cooking, you want to make sure you get the best features!
Customers were chuffed when we built a product comparison feature, enabling comparisons of up to five products across – a feature made popular by Amazon and used by leading retailers of consumer electronics.
Configurable bundles are ideal for kitchen products, as customers often need to top up, complete or replace items in their kitchen.
Do you mysteriously have thousands of teaspoons but only three forks left at home? You’re not alone.
By using configurable bundles, customers can order more of what they need, improving conversion and customer satisfaction.
Who doesn’t like having their face on a balloon?
Customers know Party Delights for their range of products, they also know that they can personalise them for their special occasion.
We designed a cutting-edge application so that the experience of designing and creating your personalised balloons, banners cakes, you name it was seamless, enjoyable and convenient. With 80% mobile customers this needed to be “app-like” in feel, not gimmicky and provide a quick and easy flow to create, approve and order those special products.
Customers buying standard balloons will need to inflate them at home. But how do they know how much helium they should buy? How can we help them get the right amount of helium and decrease returns and unsatisfied customers?
To solve this customer problem, we built a calculator that advises how much helium to buy based on the amount of balloons added to the basket. Right on the checkout flow.
Recognizing the need for a theme that would align with the evolving platform, we upgraded OKA to the GENE theme, bidding farewell to the old-school standard Magento Venus. This change significantly boosted the site’s stability, performance and improved the overall user interface.
