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Krispy Kreme runs a lot of promotions. Whilst Magento 2 comes with some capabilities out-of-the-box, we wanted to implement a number of enhancements to increase visibility of promotions across the user journey.
To achieve this, we implemented the Amasty Special Promotions Pro module, which offers extensive rules and conditions, enabling Magento admins to create complex promotions and discounts.
To control visibility of promotions, promotional banners can be created either on specific product pages or categories, or in the basket page based on logical arguments.
Drake’s very rarely use discount techniques, so when they do, they want to apply the same exacting standards as with tailoring.
With an upcoming Flash Sale, we wanted to build excitement with a Countdown timer on the homepage. This helped us line up as many customers as possible for the launch day and keep the momentum going.
