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By integrating Magento with Drake’s Product Information Management (PIM) system, we were able to build logic to show customers the most relevant products on the Product Listing Pages (eg, bringing out-of-stock items to the bottom of the PLPs).
Once customers are on the Product Description Page (PDP), relevant stock messages are shown, alerting customers when items are low on stock, creating a bit of urgency and helping the customer not miss out on their considered purchases.
Users on Product Listing Pages (PLPs) are showing a medium level of intent and are trying to quickly compare products that fit their search criteria.
To help users assess the inventory, we connected each product to two pieces of dynamic information: whether the items was in stock, and what was the monthly payment for items available with financing.
This made the PLPs a lot more useful for users and decreased the back-and-forth between PLPs and PDPs.
Product Description Pages are the final moment of truth for the shopper before they put the items on their basket…or they don’t.
It’s important to display all the relevant information, which in the case of Harts of Stur included location-aware delivery information with a countdown, financing information powered by PayPal Credit, user-friendly icons relating to product attributes, and a call to action to Compare, Share or Add to Wishlist.
Now, this is a PDP that leaves nothing for the imagination!
Harts of Stur sell high-quality cookware and kitchen electrics, often big-ticket items with complex technical specs.
These items are not purchased impulsively, given not just their high price tag, but also the high stakes of the decision. After all, a good espresso machine can change your life! And when you’re passionate about cooking, you want to make sure you get the best features!
Customers were chuffed when we built a product comparison feature, enabling comparisons of up to five products across – a feature made popular by Amazon and used by leading retailers of consumer electronics.
Configurable bundles are ideal for kitchen products, as customers often need to top up, complete or replace items in their kitchen.
Do you mysteriously have thousands of teaspoons but only three forks left at home? You’re not alone.
By using configurable bundles, customers can order more of what they need, improving conversion and customer satisfaction.
