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We combine strategy, design, development, ecommerce operations and insight services to make ecommerce better on the Adobe Commerce platform
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Replacing the clunky core checkout, the introduction of the lightening-fast GENE Checkout significantly enhanced OKA’s checkout UX. The addition of a new seamless navigation, express checkout options and cross sell functionality resulted in a 15% improvement in checkout conversion during peak trading 2023.
OKA found its e-commerce match for Search & Merchandising in Advanced Commerce, and with the help of the GENE team rolled out in just 3 weeks – a platform record.
The impact was instant – with the lightning fast GrapheneHC solution providing a turbocharged search solution and refined product merchandising across the UK and US, for both B2C and B2B customers.
The result? Black Friday 2023 saw a 60% increase in user engagement in site search; all within a week of deploying Advanced Commerce.