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Content is key for fashion brands to engage and convert customers.
Sunspel was already using storytelling and product curation to give customers an enjoyable experience whereby they can learn more about their products, but this experience online often felt disjointed and didn’t reflect the expertise of the staff in their physical retail spaces.
We wanted to give Sunspel the means to bring these stories and expertise to life on their website and weave content throughout their customers’ ecommerce experience.
To do this, we created custom Page Builder content modules, a collection of easy to implement content block layouts for the marketing team to combine product photography, copy blocks and overlays that bring products to life as they would when browsing the physical collection in-store.
A historic fashion brand with a rich heritage needs to make their history a key component of the user journey for new customers.
We gave the Sunspel team the means to tell their story with a home-cooked Magento Timeline widget, powered by Magento Page Builder. This way they can bring their history to life and keep adding to their timeline as time goes by, not limited by static or bespoke design approaches.
As a large consumer brand, Krispy Kreme is very dynamic, launching multiple new products, campaigns and promotions at any given time.
To support the efforts of the marketing team, we wanted to reduce the time and expense of producing custom pages. Now, the team has the means to create quality, highly customisable content from a Magento native and secure experience.
As the original developers of Bluefoot (the CMS extension we developed for Magento before Adobe acquired it and integrated it into Adobe Commerce), we helped Krispy Kreme integrate Page Builder into their workflow, enabling drag and drop page design, full-page layouts, rich assortment of content types and custom product attribute input types. Cool, hey!
Drake’s creates wonderful editorial and social media content to promote new collections. We wanted the ecommerce team to have the flexibility they needed to create landing pages, so they could inspire customers with editorial content and imagery.
We configured Page Builder, Magento’s drag-and-drop CMS and Page Builder we built for Magento (before it was acquired by Adobe and made part of the codebase) to give the teams all the building blocks they needed to create beautiful landing pages.