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We combine strategy, design, development, ecommerce operations and insight services to make ecommerce better on the Adobe Commerce platform
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Choosing the right ecommerce platform is crucial for international B2B and B2C retailers looking to establish a strong online presence. Adobe Commerce is a compelling choice due to its robust features, scalability, global expansion capabilities, B2B-specific functionalities, integration options, and ongoing support.
By leveraging Adobe Commerce, we were able to create powerful and tailored solutions that not only provided a solid and scalable platform but allowed us to develop functionality and features that fit the business’ needs and helped differentiate them from their competitors. No compromising.
Before teaming up with GENE, OKA faced a significant challenge. Their online store was running on an outdated version of Magento (Adobe Commerce), compromising security and performance.
GENE and OKA joined forces to start an exciting upgrade journey, beginning with the shift to Adobe Commerce (Magento) 2.4.2. This laid the foundation for subsequent upgrades, moving on to versions 2.4.3, and culminating in the latest upgrade to 2.4.5 in April 2023.
GENE Commerce, an agency devoted to making a difference in the community, enthusiastically joined hands with Pennies for an exciting digital charity adventure. Together, they’ve embarked on this journey, integrating Pennies into the checkout systems of select clients. This included integrating Pennies into Choice Shops, Age UK and Incontinence Choice.
Rob Rees, Digital Business Development Manager at Pennies says:
“Pennies is a small charity making a big difference. We can only do this thanks to the support of our incredible technology partners, like GENE commerce. The whole team are a joy to work with, and they have all gone above and beyond to support our mission of making giving simple, everyday.
Although Pennies is over 10 years old and has enabled 190m individual donations – we are relatively new to the Magento eco-system, so GENE’s support, expertise, and generosity have been crucial to our success in 2023.
Thanks to their work on Age Co, Choice Shops and numerous planned implementations and client intros – GENE are on track to unlock at least £100,000 for charity, every single year. Funding that will support amazing causes like Age UK and The Rainbow Trust.
The most exciting thing about our partnership is, we’ve only just started. We can’t wait for the incredible impact that is already lined up for 2024. From everyone at Pennies: THANK YOU!”
Magento API Customisation
GENE Commerce embarked on a project in collaboration with Pennies, aimed at tailoring their Magento API to align with Choice Shops’ specific requirements. The objective was to seamlessly integrate a Pennies donation block into the checkout process of Choice Shops’ Incontinence Choice and Age UK Incontinence websites, strategically positioned just before the payment step.
One of the key customizations involved incorporating a Pennies donation block, offering Choice Shops’ customers the flexibility to either donate a set amount to Age UK through a free text field or opt for a “round-up” donation based on their total order value. Responding to Choice Shops’ request, GENE added a CMS block within the Pennies block, allowing Choice to convey a personalised message, explaining their choice of a particular charity.
Speedy Checkout Integration
To optimise the checkout speed and ensure a smooth user experience, GENE developed a bespoke GENE module for Pennies. This module allows all necessary calculations within Magento, eliminating the need for multiple calls to the Pennies API upon each checkout, a process that could potentially slow down the checkout procedure.
Through these meticulous customisations and integrated solutions, GENE Commerce successfully enhanced the donation experience within the checkout process, demonstrating the agency’s commitment to tailoring innovative solutions for their clients and optimising the user journey while contributing to charitable causes.
