The Cookshop for those in the know Product Information ManagementUser ExperienceBasket Design Cooking on gas (and induction) Harts of Stur are a fourth-generation family business with over 100 years of retailing history. Harts is firmly established as a leading online retailer of Cookware, Kitchenware and Kitchen Electrics, known for their comprehensive range of high-quality products at competitive prices. We took on Harts of Stur as a client to bring their Magento store to the next level and ward off the fierce competition Product Information ManagementUser Experience Smart Product Listing Pages (PLPs) Users on Product Listing Pages (PLPs) are showing a medium level of intent and are trying to quickly compare products that fit their search criteria. To help users assess the inventory, we connected each product to two pieces of dynamic information: whether the items was in stock, and what was the monthly payment for items available with financing. This made the PLPs a lot more useful for users and decreased the back-and-forth between PLPs and PDPs. Product Information ManagementUser Experience All-you-need-to-know Product Description Pages Product Description Pages are the final moment of truth for the shopper before they put the items on their basket…or they don’t. It’s important to display all the relevant information, which in the case of Harts of Stur included location-aware delivery information with a countdown, financing information powered by PayPal Credit, user-friendly icons relating to product attributes, and a call to action to Compare, Share or Add to Wishlist. Now, this is a PDP that leaves nothing for the imagination! Product Information ManagementUser Experience Product comparison Harts of Stur sell high-quality cookware and kitchen electrics, often big-ticket items with complex technical specs. These items are not purchased impulsively, given not just their high price tag, but also the high stakes of the decision. After all, a good espresso machine can change your life! And when you’re passionate about cooking, you want to make sure you get the best features! Customers were chuffed when we built a product comparison feature, enabling comparisons of up to five products across – a feature made popular by Amazon and used by leading retailers of consumer electronics. Basket Design Mobile Mini Basket When users put an item in their basket, merchants are faced with some decisions to make. Do you nudge the users towards checkout, or do you suggest other items to consider? Mini Baskets are overlays that slide in to show the products in the basket and in the case of Harts important information such as financing options. They let visitors see as each product is added to the basket, without taking them away from shopping. This offers the perfect balance between encouraging customers to check out, and leaving an open door to continue shopping. Product Information ManagementUser Experience Configurable bundles Configurable bundles are ideal for kitchen products, as customers often need to top up, complete or replace items in their kitchen. Do you mysteriously have thousands of teaspoons but only three forks left at home? You’re not alone. By using configurable bundles, customers can order more of what they need, improving conversion and customer satisfaction.
