Ecommerce UX Strategy Experience Design Ecommerce Customer Journey Mapping: Understanding customers so we can win them over Ecommerce Customer Journey Mapping is a great analytical technique to improve our ability to come up with solutions to improve Ecommerce UX.
Commerce Strategy Experience Design Content and Commerce: Integrating content in the purchase journey Content and Commerce are often seen as separate. On the one hand, content (marketing) is concerned with customer acquisition, at the top of the marketing funnel. Commerce on the other hand is the final step in the funnel: purchase. The theory goes that once a customer is in purchase mode, for example on Product Listing […]
Experience Design Technical Development The one about how we built BlueFootCMS, and how it later became Adobe Commerce’s Page Builder. This is the story of how we build BluefootCMS in 2016 and how it became acquired by Adobe and merged in the core codebase.
Experience Design Multi-step vs One-Step Checkouts: Which one is better for your business, and how to implement them correctly As a merchant, you need to decide whether you present your checkout asa multi-step flow, or compress it onto one step with a one-step checkout. With our Magento design services, we design checkouts for retailers selling anythingfrom bushes to doughnuts. If there is something we’ve learned, is that each checkoutis a little unique, even when […]
Experience Design Ecommerce Homepage Design: Best practice and tons of examples to follow in 2022 Ecommerce homepage design is important to fulfill two roles: brand development and site navigation. Learn more about how to best design a homepage that can fulfill both roles effectively
Experience Design Ecommerce checkout design: Converting visitors and delighting customers. Designing a clear, intutive and helpful checkout is key for healthy levels of conversion. Read on for some tried and tested practices to make your checkout work hard.
Experience Design How evidence-based design is becoming the norm Interest in UX research has grown dramatically in the last few years and it’s increasingly becoming the norm for product and experience design projects.
