Commerce Strategy The agency model is broken: Why buying blocks of hours doesn’t work The traditional agency support model is fairly straightforward – you buy X number of hours per month at an hourly rate and you work through them, trying to prioritise as best you can. Here at GENE, we used to work in the very same way. But during the last 10 years, our experience has taught […]
Commerce Strategy How to increase conversion with an effective Product Detail Page (PDP) It’s one of, if not the most, influential page on your entire website. But with great power comes great responsibility, and many e-commerce brands struggle to effectively prioritise the information architecture of their product detail page (PDP). In this article, Suzie Perrott, Ecommerce Solution Specialist at GENE, shares her insights and tactics to help you […]
Commerce Strategy Customer success story: Leveraging the logged in experience to drive loyalty & improve CX Often overlooked because it’s not part of the direct purchase funnel, your logged in or ‘account area’ experience is a critical part of your customer journey, particularly if your brand relies on regular repeat purchase. In this article we put forward 3 important use cases for the account area and showcase Incontinence Choice – a […]
Adobe Commerce Commerce Strategy Pain-free Upgrades Explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades It’s the industry’s worst kept secret: Adobe Commerce version upgrades can be disruptive and costly. But not with GENE. To understand how we deliver on that promise, we sat down with our Client Services Director, Duncan Copeland, and Head of Ecommerce Operations, Angela Milne, to uncover how we’ve adapted our process and commercial proposition to […]
Checkout and Payments Commerce Strategy Mastering the Friction-Free Checkout Experience In the fast-paced world of online shopping, a massive 70% of users ditch their carts when it’s time to check out. Enter digital wallets like Apple Pay, Google Pay, and PayPal, the game-changers set to elevate conversions. By seamlessly integrating these digital wallets, retailers unlock a smoother checkout experience, boosting conversion rates on mobile devices. […]
Commerce Strategy Customer Experience Shielding Your Brand Amid Holiday Cyber Threats The onset of the holiday shopping season marks a massive opportunity for both consumers and cybercriminals alike. As digital commerce continues to flourish, the surge in online activity during events like Black Friday and Cyber Monday presents a fertile ground for cybercriminals seeking to exploit unsuspecting shoppers. The statistics are alarming: As of the end […]
Adobe Commerce Commerce Strategy Demystifying Adobe Commerce Upgrades Software upgrades are a part of life. Your phone, your laptop, your TV, even your car tech needs regularly upgrading. And the same goes for your Adobe Commerce (Magento) store. But if you’ve been hoodwinked into thinking that upgrading to the latest Adobe version should be a daunting task, then think again. Why are Adobe […]
Adobe Commerce Agency:Clients Commerce Strategy Party Delights’ Halloween Mastery: GENE Exclusive with Valeria During Halloween, Party Delights achieved impressive success with a significant increase in revenue driven by over 90,000 transactions. The UK CR soared at 4%, a 16% increase from the previous year, particularly notable in Mobile CR at 4.24%. Mobile platforms accounted for over 80% of traffic and 85% of revenue. On the peak day, October 23rd, we […]
Adobe Commerce Commerce Strategy Adobe Commerce vs. Shopify: Making the Right Choice for E-Commerce Success Embarking on the journey to select the right commerce platform is a thrilling opportunity to redefine how you operate in both the online and offline realms. A dynamic, agile, cloud-based solution has the power to elevate customer experiences, supercharge your operational efficiency, and pave the way for remarkable business growth. In this guide, we’ll navigate […]
Adobe Commerce Commerce Strategy 2023 Holiday Sales Amplified: Navigate with Adobe Commerce The holiday season is fast approaching, and for e-commerce businesses, this is a critical time to ramp up efforts and optimise sales strategies. In this article, we will delve into the powerful features and functions within Adobe Commerce that can significantly bolster your campaigns and preparations for this peak trading period (or any other significant […]
B2B Commerce Strategy Top ecommerce priorities for B2B sellers Buying online is now the norm. It’s no surprise that B2B decision makers have come to expect the same seamless, personalised buying experience whether they’re shopping for work or themselves.
Commerce Strategy How to get buy-in from the board for ecommerce design and development initiatives. It’s hard to get others to buy into our ideas sometimes, specially when there is a lot at play. Find out how to use evidence, logic and emotion to get people to say yes.
Commerce Strategy Customer Experience We had a chat with ChatGPT about the impact it could have on the ecommerce industry. And this is what it told us. We had a conversation with Chat-GPT about the impact that AI could have on the ecommerce industry. Buckle up!
Commerce Strategy Four ways to bring back the spark on your Magento store What can ecommerce managers be doing in 2023 to improve customer experience? How can they enhance their website? And finally, how can they increase online sales? We’ve asked some of our Magento experts for their opinions on how ecommerce teams can turn the tide.
Commerce Strategy Business before technology. Profits before buzzwords Technology is there to solve problems for our customers, not to make us look smart or our CVs more interesting. As an ecommerce business, you’re better off focusing on business fundamentals and your customers needs than in the latest shinny three letter acronym or billionaire plaything.
Commerce Strategy Measurement Is retention more important than acquisition in ecommerce? Or the other way around? In this article we dispel myths about retention and explain how both can be measured and balanced with each other for optimal growth.
Commerce Strategy Measurement Ecommerce KPIs: Using a KPI Framework to increase our revenues Ecommerce Key Performance Indicators are the measure of our ecommerce success. In an ecommerce organisation, each team and individual might be responsible for one or more KPIs. We use them to monitor the health of the business, make decisions and track the progress against individual, team and business objectives. What are Ecommerce KPIs? Ecommerce Key […]
Commerce Strategy Experience Design Content and Commerce: Integrating content in the purchase journey Content and Commerce are often seen as separate. On the one hand, content (marketing) is concerned with customer acquisition, at the top of the marketing funnel. Commerce on the other hand is the final step in the funnel: purchase. The theory goes that once a customer is in purchase mode, for example on Product Listing […]
Commerce Strategy Black Friday: How big will it be in 2022, and how to prepare for it The industry expects Black Friday to be big this year – although questions remain. Prepare for it with our top tips.
Commerce Strategy Strategies for ecommerce brands during the 2022 recession. We know a recession is coming, but we also know what to do about it.
