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Checkout and Payments

How to remove 40% of checkout frustration with one solution

At GENE, we’ve developed (pun intended) a reputation for being the Checkout & Payment Experts – whether it’s through our work with PSPs like PayPal and Adyen or integration projects with US payment giants Shift4.  These projects, coupled with over 10 years in ecommerce, have given us access to a wealth of data and insight […]

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Checkout and Payments

5 simple ways to improve your checkout

In a recent blog post we revealed that the average cart abandonment rate stands at 70%. With the cost of acquiring new customers rising, it’s vital that your checkout journey is as seamless as possible. And here’s how… Tips for a Better Checkout experience If you need (or want) to ask for additional information this […]

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Checkout and Payments

Cart abandonment: Explained

Customer acquisition costs are increasing, which makes it even more important to reduce cart and checkout abandonment – especially when you consider the average cart abandonment rate stands at 70%! Throwing more customers into the top of a leaky funnel isn’t efficient. So in order to help Ecommerce merchants understand the challenge, we’ve pulled together […]

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Adobe Commerce Checkout and Payments

Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain

With the highly anticipated Adobe Commerce 2.4.7 release just around the corner, we couldn’t resist getting the inside scoop for you on the new Braintree extension v4.6.1 features and functionality that will be included as part of the release. So, we sat down with Maxine Tremain, Head of E-commerce Solutions at GENE, to delve into […]

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Checkout and Payments Commerce Strategy

Mastering the Friction-Free Checkout Experience

In the fast-paced world of online shopping, a massive 70% of users ditch their carts when it’s time to check out. Enter digital wallets like Apple Pay, Google Pay, and PayPal, the game-changers set to elevate conversions. By seamlessly integrating these digital wallets, retailers unlock a smoother checkout experience, boosting conversion rates on mobile devices. […]

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Adobe Commerce Checkout and Payments

GENE and Super Payments: Joining Forces to Power Up Conversions 

We are thrilled to announce an innovative partnership between GENE Commerce and Super Payments that’s set to revolutionise the payment’s landscape for online retailers. Super Payments is all set to complement Adobe Commerce (Magento) merchants with groundbreaking solutions designed to elevate the transaction experience and boost Ecommerce growth. Dave Smallwood, VP Enterprise at Super Payments […]

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Mission Helping you make more of ecommerce

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