Product description pages (PDP) are the final moment of truth for the shopper: to buy, or not to buy

When designing a new PDP for Tommee Tippee, we implemented hero pictures, alongside smaller thumbnails that users can expand on. This enables users to really explore the product from different angles and make a solid decision before adding the basket. And if they do buy it, they’re less likely to return it. More margins, more profit (!)

In addition to pictures and thumbnails, short descriptions and key info such as shipping estimates, we implemented recommendations in the form of “Frequently Bought Together”, helping parents explore items they didn’t know they needed.