Pennies The Results

GENE’s integration of Pennies generated a significant sum. With the conversion rate soaring beyond our expectations, hitting an outstanding 34%!

£60,000 raised

34% Conversion Rate

Sophie Alway, Ecommerce Solution Specialist at GENE and Choice Shops’ Strategic Account Manager says: “This project was a dream come true for us. Choice Shops, Pennies, and our team collaborated seamlessly to create a checkout experience that not only streamlined the process but also encouraged generous donations without disrupting the standard checkout flow. The outcomes […]

Pennies Quote Alison

Alison Hutchinson CBE, Chief Executive at Pennies says: “We are delighted to welcome GENE as a key partner to the Pennies family. GENE’s innovative solutions and specialised checkout expertise will catalyse a step change in the growth of microdonations making it easy for many more merchants to join in and support the charities their customers […]

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GENE’s integration of Pennies generated a significant sum. With the conversion rate soaring beyond our expectations, hitting an outstanding 34%!

£60,000 raised

34% Conversion Rate

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