Bundling is a fantastic feature for new parents, who are often learning about all the things they didn’t know they needed when raising their first child. By implementing product bundling, Tommee Tippee can curate product bundles that suit particular use cases such as “sleeping”, “feeding” or “nursery prep”. They can also make great gifts!

Product description pages for bundles also allow users to select different variants for each individual product, such as size or colour. And, did you know yellow and green are the most popular baby colours (after blue and pink)?