Checkout and Payments Braintree Insights: Smarter Payment Data Last updated on April 8th, 2025 For successful management of eCommerce payments, it’s vital you also have a proper grasp of the patterns, trends, and behaviours behind them. Every failed payment, every shift in customer preference, every settlement delay tells a story – one that merchants need to read in real time. Enter Braintree Insights, a powerful bolt-on module designed to transform the way Magento and Adobe Commerce merchants access and act on transactional data from PayPal Braintree. Built by GENE, specialists in eCommerce evolution, this is the reporting tool for merchants who want clarity, control, and the ability to optimise payment performance like never before. The Why: Filling a Critical Gap in Payment Data Payment data is often locked behind third-party portals, requiring merchants to juggle multiple logins, sift through complicated reports, and manually cross-reference information. The result? Missed opportunities, delayed issue resolution, and a reactive rather than proactive approach to payment management. With Braintree Insights, we’ve changed the game by bringing payment intelligence directly into Magento and Adobe Commerce. No more switching between dashboards – just a single, intuitive view of transaction performance, settlement statuses, payment method trends, and decline reasons. What’s Inside the Braintree Insights Dashboard? We designed Braintree Insights to be instantly actionable. That means every data point in the dashboard is there for a reason – to help merchants identify trends, spot issues, and take action before revenue is impacted. Key features include: Transaction Summary – A real-time overview of all payments processed through PayPal Braintree. Settlement Summary – Cash flow visibility made simple, tracking funds from authorisation to settlement. Decline Summary – Identify trends in failed transactions, whether due to fraud filters, authentication issues, or card network changes. Gateway Rejected Summary – Understand why certain transactions never make it past the first hurdle. Payment Methods Chart – Track adoption of new payment methods and see how customer preferences evolve. The Real-World Impact: Merchant Use Cases Data is insight that leads to action. Here’s how Braintree Insights is helping merchants stay ahead: 1. Identifying a Sudden Drop in Authorisation Rates The Problem: A merchant notices a dip in their authorisation rate, but the cause is unclear. The Solution: By diving into the Transaction Summary, they identify that a new fraud rule is rejecting legitimate transactions from a key customer group. The Result: Adjusting fraud settings restores conversion rates and prevents further revenue loss. 2. Monitoring the Performance of New Payment Methods The Problem: A retailer adds Apple Pay® and PayPal but has no clear way to track uptake. The Solution: The Payment Methods Chart reveals adoption trends, helping them refine checkout messaging and promotions. The Result: Increased usage of alternative payment options, leading to a frictionless checkout experience. 3. Reducing Chargebacks & Payment Fraud The Problem: A high-value electronics brand experiences an uptick in chargebacks. The Solution: Using the Decline Summary & Gateway Rejected Reports, they pinpoint excessive declines linked to a single payment method. The Result: By tweaking fraud filters and adding authentication steps, they reduce chargebacks and protect their processing rates. 4. Diagnosing Gateway Rejections vs. Issuer Declines The Problem: A subscription-based business sees recurring payments failing but isn’t sure why. The Solution: The Gateway Rejected Summary and Decline Summary help distinguish between gateway issues and bank-related declines. The Result: The merchant adjusts retry logic for failed payments and improves dunning communication, keeping more customers active. 5. Optimising Checkout for International Markets The Problem: A global merchant struggles with high decline rates in specific regions. The Solution: The Decline Reports by country highlight compliance and currency mismatch issues. The Result: Localised payment options and checkout improvements drive higher conversion rates in those markets. 6. Understanding and Resolving Address Verification System (AVS) Mismatches The Problem: A home fitness equipment retailer notices an increasing number of declined transactions due to Address Verification System (AVS) mismatches. The Solution: The Decline Summary pinpoints AVS mismatches as a leading reason for transaction failures, particularly among international customers. The Result: The merchant updates AVS settings to be less restrictive for low-risk transactions and provides clearer checkout instructions to customers, reducing unnecessary declines while maintaining security. Why Braintree Insights is a Must-Have for Magento Merchants Unlike traditional reporting tools, Braintree Insights isn’t just about data, it’s about actionable intelligence. Here’s why it’s an essential addition for any Magento or Adobe Commerce store using Paypal Braintree: ✅ One dashboard for all payment data – No more switching between platforms. ✅ Identify and fix issues before they impact revenue – Get ahead of transaction failures. ✅ Spot trends in declined transactions – Reduce failed payments and improve customer retention. ✅ Track the adoption of new payment methods – See what’s driving conversions and what needs attention. ✅ Improve customer experience – A smoother payment process means fewer abandoned carts. If you’re using PayPal Braintree, Braintree Insights is the missing piece of the puzzle, giving you clarity, control, and confidence in every transaction. Ready to transform your payment data into actionable insights? Get Braintree Insights here. Get in touch with GENE to see Braintree Insights in action. Arrange a Braintree Insights Demo
