Adobe Commerce Adobe Commerce Patch Roundup: What’s New and Important Adobe is committed to striking the perfect balance between delivering seamless product upgrades and rolling out new features swiftly for early adopters. Their versioning policy ensures a predictable schedule for announcing major new features throughout the year. While these key updates are planned periodically, Adobe also consistently enhances its extensibility tools, infrastructure, and SaaS products […]
Commerce Strategy The agency model is broken: Why buying blocks of hours doesn’t work The traditional agency support model is fairly straightforward – you buy X number of hours per month at an hourly rate and you work through them, trying to prioritise as best you can. Here at GENE, we used to work in the very same way. But during the last 10 years, our experience has taught […]
Adobe Commerce Fix the critical Adobe/Magento security vulnerability with our latest module It was recently revealed that there’s a serious security vulnerability affecting Adobe and Magento stores, and the community has been rife with conversation and concern. In our latest blog post, we outline the issue and provide you the module you need to ensure your sites are secure. What’s the issue? There’s currently an active Adobe […]
Checkout and Payments How to remove 40% of checkout frustration with one solution At GENE, we’ve developed (pun intended) a reputation for being the Checkout & Payment Experts – whether it’s through our work with PSPs like PayPal and Adyen or integration projects with US payment giants Shift4. These projects, coupled with over 10 years in ecommerce, have given us access to a wealth of data and insight […]
Checkout and Payments 5 simple ways to improve your checkout In a recent blog post we revealed that the average cart abandonment rate stands at 70%. With the cost of acquiring new customers rising, it’s vital that your checkout journey is as seamless as possible. And here’s how… Tips for a Better Checkout experience If you need (or want) to ask for additional information this […]
Checkout and Payments Cart abandonment: Explained Customer acquisition costs are increasing, which makes it even more important to reduce cart and checkout abandonment – especially when you consider the average cart abandonment rate stands at 70%! Throwing more customers into the top of a leaky funnel isn’t efficient. So in order to help Ecommerce merchants understand the challenge, we’ve pulled together […]
Commerce Strategy How to increase conversion with an effective Product Detail Page (PDP) It’s one of, if not the most, influential page on your entire website. But with great power comes great responsibility, and many e-commerce brands struggle to effectively prioritise the information architecture of their product detail page (PDP). In this article, Suzie Perrott, Ecommerce Solution Specialist at GENE, shares her insights and tactics to help you […]
Commerce Strategy Customer success story: Leveraging the logged in experience to drive loyalty & improve CX Often overlooked because it’s not part of the direct purchase funnel, your logged in or ‘account area’ experience is a critical part of your customer journey, particularly if your brand relies on regular repeat purchase. In this article we put forward 3 important use cases for the account area and showcase Incontinence Choice – a […]
Adobe Commerce Commerce Strategy Pain-free Upgrades Explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades It’s the industry’s worst kept secret: Adobe Commerce version upgrades can be disruptive and costly. But not with GENE. To understand how we deliver on that promise, we sat down with our Client Services Director, Duncan Copeland, and Head of Ecommerce Operations, Angela Milne, to uncover how we’ve adapted our process and commercial proposition to […]
Culture Beyond Business: Prioritising People at GENE with Sophie Alway Ever wondered what it takes to foster a workplace culture that prioritises employee wellbeing? At GENE, we don’t just talk the talk; we walk the walk. Meet Sophie Alway, our Ecommerce Solution Specialist, who has spearheaded a series of mental health initiatives aimed at nurturing wellness within our team. From mindfulness training sessions to extended […]
Adobe Commerce Checkout and Payments Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants! Have you heard the buzz about the latest Braintree release for Magento? Well, hold onto your hats because 2.4.7 Adobe Commerce is here with a boatload of goodies packed into it, including new features and functionality as part of the built in Braintree extension! Braintree Merchants can benefit from several bug fixes and most importantly […]
Adobe Commerce Checkout and Payments Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain With the highly anticipated Adobe Commerce 2.4.7 release just around the corner, we couldn’t resist getting the inside scoop for you on the new Braintree extension v4.6.1 features and functionality that will be included as part of the release. So, we sat down with Maxine Tremain, Head of E-commerce Solutions at GENE, to delve into […]
Adobe Commerce Checkout and Payments Desktop or Mobile: Optimising Checkout Experiences on Magento Let’s talk checkout and payments, but with a twist – we’re diving into how to ace it on both mobile and desktop platforms. According to Adobe Digital Economy Index -“Mobile was the most dominant online shopping channel in 2022, with consumers spending £62.8 billion on their devices during the year, of which £13.2 billion came […]
Adobe Commerce Adobe Target Unleashed: Disrupting Personalised Brand Experiences Let’s talk about something every e-commerce store dreams of – increasing monthly active users and delivering a top-notch experience to every visitor. But how do you go beyond the one-size-fits-all approach and cater to the unique preferences of each user? Enter the superhero of personalisation solutions – Adobe Target. Personalisation Made Easy Ever wished you […]
Checkout and Payments Commerce Strategy Mastering the Friction-Free Checkout Experience In the fast-paced world of online shopping, a massive 70% of users ditch their carts when it’s time to check out. Enter digital wallets like Apple Pay, Google Pay, and PayPal, the game-changers set to elevate conversions. By seamlessly integrating these digital wallets, retailers unlock a smoother checkout experience, boosting conversion rates on mobile devices. […]
ways of working New CTO in the house, Cris Quiroz joins the GENE Team! With the arrival of our new CTO, brace yourselves for a wave of innovation and strategic vision. In this blog post, we’ll introduce you to our new Chief Technology Officer, Cris Quiroz and get a sneak peek into his plans for GENE in 2024 and beyond. I’m thrilled to be part of GENE as the […]
Adobe Commerce It’s official! GENE recognised as Adobe Commerce specialist We’re thrilled to announce that our team has levelled up, obtaining Adobe Commerce Specialised status within the renowned Adobe Solution Partner Program. This significant milestone highlights our commitment and expertise within the ecosystem, and adds some extra shine to our Gold Partner status with Adobe. On top of landing all the required case studies and […]
ways of working Inside GENE’s Work DNA: Lauren Beer Shares Insights Welcome to an exclusive peek into GENE’s innovative work ethos! In this interview, we’ll dive into the heart of GENE’s collaborative DNA, shared by Lauren Beer, the Head of Delivery. Lauren’s take offers a fascinating glimpse into how GENE fosters autonomous teams, champions radical collaboration, and cultivates a leadership style that empowers diverse teams to […]
Commerce Strategy Customer Experience Shielding Your Brand Amid Holiday Cyber Threats The onset of the holiday shopping season marks a massive opportunity for both consumers and cybercriminals alike. As digital commerce continues to flourish, the surge in online activity during events like Black Friday and Cyber Monday presents a fertile ground for cybercriminals seeking to exploit unsuspecting shoppers. The statistics are alarming: As of the end […]
Adobe Commerce Commerce Strategy Demystifying Adobe Commerce Upgrades Software upgrades are a part of life. Your phone, your laptop, your TV, even your car tech needs regularly upgrading. And the same goes for your Adobe Commerce (Magento) store. But if you’ve been hoodwinked into thinking that upgrading to the latest Adobe version should be a daunting task, then think again. Why are Adobe […]
Adobe Commerce Agency:Clients Commerce Strategy Party Delights’ Halloween Mastery: GENE Exclusive with Valeria During Halloween, Party Delights achieved impressive success with a significant increase in revenue driven by over 90,000 transactions. The UK CR soared at 4%, a 16% increase from the previous year, particularly notable in Mobile CR at 4.24%. Mobile platforms accounted for over 80% of traffic and 85% of revenue. On the peak day, October 23rd, we […]
Adobe Commerce Commerce Strategy Adobe Commerce vs. Shopify: Making the Right Choice for E-Commerce Success Embarking on the journey to select the right commerce platform is a thrilling opportunity to redefine how you operate in both the online and offline realms. A dynamic, agile, cloud-based solution has the power to elevate customer experiences, supercharge your operational efficiency, and pave the way for remarkable business growth. In this guide, we’ll navigate […]
Adobe Commerce Commerce Strategy 2023 Holiday Sales Amplified: Navigate with Adobe Commerce The holiday season is fast approaching, and for e-commerce businesses, this is a critical time to ramp up efforts and optimise sales strategies. In this article, we will delve into the powerful features and functions within Adobe Commerce that can significantly bolster your campaigns and preparations for this peak trading period (or any other significant […]
Adobe Commerce Checkout and Payments GENE and Super Payments: Joining Forces to Power Up Conversions We are thrilled to announce an innovative partnership between GENE Commerce and Super Payments that’s set to revolutionise the payment’s landscape for online retailers. Super Payments is all set to complement Adobe Commerce (Magento) merchants with groundbreaking solutions designed to elevate the transaction experience and boost Ecommerce growth. Dave Smallwood, VP Enterprise at Super Payments […]
Checkout and Payments The impact of 3DS on Checkout Completion: A case study 3DS is a mandatory fraud prevention measure to keep merchants’ stores safe. However without the right approach, it can reduce conversion too. In this post, we discuss all things 3DS and what to do to maintain transactions flowing.
Adobe Commerce Technical Development Magento upgrades: How to deliver smooth upgrades that bring your site forward (not down). Magento upgrades are essential, but they require planning and preparation to mitigate any risks associated.
B2B Commerce Strategy Top ecommerce priorities for B2B sellers Buying online is now the norm. It’s no surprise that B2B decision makers have come to expect the same seamless, personalised buying experience whether they’re shopping for work or themselves.
Commerce Strategy How to get buy-in from the board for ecommerce design and development initiatives. It’s hard to get others to buy into our ideas sometimes, specially when there is a lot at play. Find out how to use evidence, logic and emotion to get people to say yes.
Commerce Strategy Customer Experience We had a chat with ChatGPT about the impact it could have on the ecommerce industry. And this is what it told us. We had a conversation with Chat-GPT about the impact that AI could have on the ecommerce industry. Buckle up!
Adobe Commerce Adobe Commerce: Update from Adobe on support and upgrades We joined the Adobe Commerce webinar on 24th January to kick off the new year with more knowledge. Here’s everything we learned and what you need to know.
Commerce Strategy Four ways to bring back the spark on your Magento store What can ecommerce managers be doing in 2023 to improve customer experience? How can they enhance their website? And finally, how can they increase online sales? We’ve asked some of our Magento experts for their opinions on how ecommerce teams can turn the tide.
Accessibility Champion ecommerce accessibility and avoid the fine Organisations should be proactive and devote resources to improve the accessibility of their websites. It’s also, literally the law.
Commerce Strategy Business before technology. Profits before buzzwords Technology is there to solve problems for our customers, not to make us look smart or our CVs more interesting. As an ecommerce business, you’re better off focusing on business fundamentals and your customers needs than in the latest shinny three letter acronym or billionaire plaything.
Technical Development Magento Page Speed: How to measure the performance of your Magento store. With ecommerce now accounting for over a third of total retail sales in the UK, the experience that we offer our customers is crucial for our retail success. And site performance is a key part of this. This blog is part of a series on Magento Page Speed. To find out how to […]
ways of working How we Work: Retros and the importance of looking back and being honest Retrospectives are sessions where we analyse the work we have just done. Its purpose is to learn how we can do things better. Bonus: Miro template inside
Commerce Strategy Measurement Is retention more important than acquisition in ecommerce? Or the other way around? In this article we dispel myths about retention and explain how both can be measured and balanced with each other for optimal growth.
Ecommerce UX Strategy Experience Design Ecommerce Customer Journey Mapping: Understanding customers so we can win them over Ecommerce Customer Journey Mapping is a great analytical technique to improve our ability to come up with solutions to improve Ecommerce UX.
Commerce Strategy Measurement Ecommerce KPIs: Using a KPI Framework to increase our revenues Ecommerce Key Performance Indicators are the measure of our ecommerce success. In an ecommerce organisation, each team and individual might be responsible for one or more KPIs. We use them to monitor the health of the business, make decisions and track the progress against individual, team and business objectives. What are Ecommerce KPIs? Ecommerce Key […]
ways of working How we work: Context sessions Our work for our clients start with Context Sessions – our little special way to get the best possible brief for the project.
Adobe Commerce Digital Housekeeping: How to Keep your Adobe Commerce Store Healthy Digital Housekeeping of your Adobe Commerce store will keep your site running smoothly and performing. In this article we discuss best practices on how to do that
Commerce Strategy Experience Design Content and Commerce: Integrating content in the purchase journey Content and Commerce are often seen as separate. On the one hand, content (marketing) is concerned with customer acquisition, at the top of the marketing funnel. Commerce on the other hand is the final step in the funnel: purchase. The theory goes that once a customer is in purchase mode, for example on Product Listing […]
Ecommerce UX Strategy Measurement Ecommerce Conversion Funnel: Identifying high ROI solutions. Ecommerce conversion funnel is an analytical technique that visualises the success rate of customers going through the stages of a purchase. It helps identify and tackle the areas with the most opportunity.
Ecommerce UX Strategy Ecommerce UX Strategy: A framework to deliver a better ecommerce experience. Deliver better Ecommerce User Experience Strategy with this easy-to-follow framework.
Commerce Strategy Black Friday: How big will it be in 2022, and how to prepare for it The industry expects Black Friday to be big this year – although questions remain. Prepare for it with our top tips.
Experience Design Technical Development The one about how we built BlueFootCMS, and how it later became Adobe Commerce’s Page Builder. This is the story of how we build BluefootCMS in 2016 and how it became acquired by Adobe and merged in the core codebase.
Measurement GA4: The features that matter to ecommerce teams It has now been almost two years since Google Analytics introduced GA4. And it will be another year until Google stops processing data with Universal Analytics, the previous iteration. Why? Because GA4 is no small update. It literally changes the way it collects data. And in the process, it introduces and enhances many features. If […]
Culture Our first GENEfest: Moonlight Sea Swim, Returns Management and Camping in the office. Our first GENEfest was in beta. Can we get together to build some great product whilst having festival kind of fun while at it?
Customer Experience Ecommerce Product Fulfilment Design: How to give customers the best post-purchase experience Read what it takes to deliver a great customer experience post-purchase.
Commerce Strategy Strategies for ecommerce brands during the 2022 recession. We know a recession is coming, but we also know what to do about it.
Experience Design Multi-step vs One-Step Checkouts: Which one is better for your business, and how to implement them correctly As a merchant, you need to decide whether you present your checkout asa multi-step flow, or compress it onto one step with a one-step checkout. With our Magento design services, we design checkouts for retailers selling anythingfrom bushes to doughnuts. If there is something we’ve learned, is that each checkoutis a little unique, even when […]
Testing Ecommerce Testing: How to combine automated and manual testing for ecommerce stores Learn more about ecommerce testing and how to combine automated and manual testing for fail-proof ecommerce stores
Agency:Clients How to get the most out of your ecommerce agency Great clients get great work. Read a few tips on how to make your relationship with your ecommerce agency thrive.
Experience Design Ecommerce Homepage Design: Best practice and tons of examples to follow in 2022 Ecommerce homepage design is important to fulfill two roles: brand development and site navigation. Learn more about how to best design a homepage that can fulfill both roles effectively
Experience Design Ecommerce checkout design: Converting visitors and delighting customers. Designing a clear, intutive and helpful checkout is key for healthy levels of conversion. Read on for some tried and tested practices to make your checkout work hard.
Customer Experience 5 brilliant ways to engage your customers in a post-pandemic world Here are our top five recommendations to make your ecommerce experience a joy for your customers in the post-pandemic world
Experience Design How evidence-based design is becoming the norm Interest in UX research has grown dramatically in the last few years and it’s increasingly becoming the norm for product and experience design projects.
Customer Experience Measurement How to use Net Promoter Score (NPS) to make your customer experience better NPS is a deceitfully simple powerhouse of predictive analytics that can be collected and analysed by teams with zero experience designing surveys and with tools you probably already have.
Measurement Demystifying Ecommerce Lifetime Value: How to calculate and improve your LTV Lifetime vaue is a very important metric for ecommerce business growth. In this guide, we cover the benefits of the lifetime value metric and different ways to calculate it.
Culture Solution Specialists – From client-side to taking the client’s side We hire all our Solution Specialists with two key traits in mind: They are very experienced on Adobe Commerce, and they come from a client-side ecommerce background.
Culture ways of working Making hybrid work, work What we learned from giving people a choice to where they want to work, and how to make all of that work.
Culture ways of working Don’t be a TW*T, WWYWB! How we fell in love with the idea of asking people to “Work Where You Work Best”
Adobe Commerce Gartner names Adobe Commerce a leader in Digital Commerce Read more about what makes Adobe Commerce a leader in Digital Commerce tools.
